Relevant Skills as Huge Issue in the PR Practice - Report By Celestine Achi | KairoswebTV | premier online TV
An analysis of the 2018 - 2019 ICCO world PR Report reveals that the International PR Industry though facing some challenges are optimistic and see growing market, trends and opportunities. They have also been able to harness and unleash the powers of ...
pr, aftica, skill
Relevant Skills as Huge Issue in the PR Practice - Report By Celestine Achi
An analysis of the 2018 - 2019 ICCO world PR Report reveals that the International PR Industry though facing some challenges are optimistic and see growing market, trends and opportunities. They have also been able to harness and unleash the powers of digital communication.
One of the greatest challenges most PR Agency and by extension brands faced is the huge and threatening skill gap which has to be filled. Reputation Management and Data and Insight emerged the most relevant PR skill for the next decade.
Here are the facts of the World PR Result as it relates to skill set gaps I'm the PR industry in Africa.
Relevant Skill set - The following skills set will be most relevant for PR executives in Africa for the next decade
1. Crisis Counsel
2. Measurement and analytics
3. Insight and planning
Growth - Digital/online communications, Social responsibility and corporate reputation saw the most growth in 2018.
Investment - It is projected that in the coming year we will see an increase in PR firmsʼ investment in Multimedia content creation, Social media community management and Senior counsel.
Challenges -The Lack of client understanding of public relations will be the greatest challenges for the African market followed by competition from other marketing disciplines and staff retention.
Sectoral growth - The Technology sector followed by the consumer product and FMCG sectors are expected to see the most growth.
Talent: - PR Agencies are most likely to source for talents in rival agencies, In-house communications departments and Journalism and less unlikely to source for talents from outside of the industry for reasons ranging from lack of transferrable skils, unwillingness to change the status quo and expected salary levels.
Social Media Communications
Social Media Usage - Facebook leads as the most used social media platform for promoting business in Africa by PR Agencies closely followed by LinkedIn and Twitter
Social Media Reach - Facebook and Youtube stands tall as the most used social media platform for reaching consumers in Africa.
For a more detailed report and possible solution to the threatening skill gaps, you may contact me @ email@example.com