Digital Skills Training Seminar 2017 in partnership with Facebook
digital, skills, training, seminar, facebook
The Small and Medium Scale Enterprise (SME) sector is vital to the development of every economy and the conduit for sustainable job creation, rapid industrialization and poverty alleviation. As a platform for enriching lives, the bank is keen on promoting enterprise by providing SMEs with the requisite digital skills to help them grow their business by expanding into new markets.
The digital skills training seminar which will be anchored by Facebook, one of the strongest platforms for advertising amongst SMEs, aims to educate up 500 SMEs over 5 days on how to leverage the vast opportunities available online to grow sales and reach a wider audience.
Monday, 21st — Friday, 25th August 2017
Introduction to Marketing: The basics of Marketing including Online
Introduction to Facebook: Business PagesMaking the best of Facebook Pages
Growing And Understanding: Your AudienceWho are they, how they behave and how to communicate with them
Content Rules!: How to create effective and engaging content for your target audience
Tools + Services for Creative Content: Practical application on creating photos + videos, using Layout, Messenger, Boomerang, Hyperlapse & Facebook Live